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  • Mom influencers and UGC are top marketing tools for kids apparel brand PatPat 

    When it comes to family matching outfits, the best marketing is often user generated content.   Shoppers, especially moms, love to see how PatPat’s family matching outfits look on other families, said Ranu Coleman, head of marketing for the apparel brand manufacturer.   Luckily, moms also love sharing pictures of their coordinated crew, so obtaining the UGC […]

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  • Programmatic’s Pursuit of “Premium”

    Programmatic algorithms optimize for performance, which can leave digital media companies floundering. Inside programmatic’s pursuit of “premium.” Plus: an ad tech acquisition forged on matchmaking buy-side and sell-side IDs.

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  • What Trump’s DEI Ban Means for Black Media and the Ad Industry’s Future

    The Trump administration has moved swiftly to dismantle DEI initiatives across the federal government. Could these Executive Orders impact DEI-designated ad spend on Black-owned media and throughout the ad tech ecosystem?

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  • Art + Science = Brand Love

    The fusion of art and science drives stakeholder value, says Lauren Zweifler, Consultant and Former SVP Insights & Research, NBC Universal. Here, Zweifler shares her thoughts on achieving Brand Love. Throughout your career, notably most recently at NBCU, you spoke a lot about the value of understanding the intersection of art and science. What is […]

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  • Advertising’s ID-Less Future Depends On More Than DSP Adoption

    Because DSPs manage programmatic ad spend, they can be seen as gatekeepers wielding influence over industry standards.  DSPs select inventory to bid on, interpret SSP signals and prioritize bids based on historical performance and preferences.  However, advertisers, agencies, media owners and technology providers also influence the rapidly evolving programmatic ecosystem. Advertisers and agencies set budgets, […]

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  • Nine Bodies and a Maclean in A Mexican Morgue

    When your favorite mystery novelist has a new television series that features a character with your exact same name, it kind of feels like a message from the universe.

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  • Why Naturepedic says media buying agencies are unnecessary 

    Organic mattress brand Naturepedic developed its own in-house talent for its media marketing. Chief growth officer Arin Schultz explains why.   Organic mattress brand Naturepedic had its largest growth year in the company’s 22-year history in 2024 and is already achieving a higher growth rate for 2025 than it did by this time last year, […]

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  • Ask a Journalist: Dr. Shamard Charles of TheGrio on How Integrity, Truth and Kindness Turn Pitches into Impact

    Dr. Shamard Charles discusses how a strong pitch stands out by balancing timeliness with accuracy, and explains why kindness, integrity and flexibility are essential for shaping stories that go beyond the headline.

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  • Should Your FAST Channel Be Closed Captioned?

    By Steve Kabler, Partner in the Entertainment, Intellectual Property, Technology, and Corporate practices at Potomac Law Group You may be familiar with FCC closed captioning rules that require programming delivered on traditional linear TV networks to be closed captioned (subject to certain exceptions and exemptions), but what about programming on the FAST channels that many […]

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  • AI-driven search results increase AOV at Freedom Furniture  

    Freedom Furniture opts for artificial intelligence to power its on-site search, product recommendations and merchandising to save time and improve the shopper’s journey.   Australian-based Freedom Furniture is on a digital transformation journey to reinvigorate its brand and cater to a younger generation, said Paula Mitchell, digital general manager at Freedom Furniture.  This includes:   […]

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