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  • US Online Display Ad Impressions Surge 22%, Facebook is Top Dog

    According to comScore, 22 percent more display ads were delivered to U.S. Internet users in the third quarter compared to the same quarter in 2009.

  • Android Continues Surge, Browser and App Usage Up

    According to the latest figures from comScore, there are 15 percent more smartphone users in the U.S. during the three months ending September compared to the three-month period ending June, and Google continues to gobble up market share.

  • Apples to Apples and Acai to Acai

    Arbitrage is driven on traffic, and cpa network revenues are for a large part driven by the successful acquisition of traffic. Sometimes, you don’t need new publishers or new advertisers. Sometimes, you need new traffic.

  • Musical Affiliates

    Affiliate Networks have always been plagued with fraud. Most of the times foreigners try to sign up and either run very little traffic and ‘fly under the radar’ or
    run a massive amount for a short time and in both cases hope they get paid.

  • Ads By… Your Company Name Here

    Publishers, Network, and Advertiser. These are the essential building blocks of the performance marketing ecosystem. Publishers work with networks; networks recruit and work with…

  • Finance, Retail/Restaurants, Telecommunications See Boom in Mobile Revenue

    According to Millennial Media’s U.S. Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.) report for September, six verticals saw triple-digit year-over-year growth in mobile advertising revenue.

  • Half of Consumers Have Made Holiday Purchases, E-commerce Growth is Strong

    According to Google ThinkHoliday, nearly half of consumers have already made holiday purchases as of Oct. 5, with half of consumers researching/shopping early to get ahead of the rush.

  • Android is Booming and RIM is Dying, No Matter Who You Ask

    According to various sources, Android smart phones are surging in the U.S., while RIM and its BlackBerry devices are falling down the rankings.

  • New BlueGlass Product, CopyPress, Changes the Online Publishing Game

    BlueGlass Interactive (www.blueglass.com), known as
    one of the fastest growing online marketing agencies, is announcing the launch of their newest innovative marketing tool, CopyPress — platform for search optimization.

  • The Rise of Call Verified

    Throughout all of the ups and downs of 2009 and 2010, one piece of the performance marketing puzzle has kept chugging along, almost enjoying its under the radar status, co-reg. It’s a world of…