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Portability and Flexibility
More often than we think but not necessarily often enough, we learn things about ourselves and the industry, aspects that ultimately lead us to a greater appreciation of what we in online advertising get to do. About a month ago, we wrote about one…
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The Workcation
Writing about work portability, but more specifically flexibility of location, reminds us of what a friend calls the “workcation”, which as the name might imply comes from combining work and vacation. It’s more than just packing up your work from some…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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Mobile Social Networking, Banking and Navigation See Strong Growth in 2011
A white paper from TNS Mobile Life offers a glimpse into the mobile services that are set to see strong growth in 2011.
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Android: More Than Half of All Smartphone Ad Impressions
The latest S.M.A.R.T. Report from Millennial Media reveals that Android smartphones account for more than half of all ad impressions on smartphones. It also revealed the top three advertiser trends in the first quarter of 2011, which included local advertising needs.
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23% of Social Media Messages Include Links to Content
A recent study from Nielsen and AOL found that more than half of people’s time is spent with published content, while nearly a quarter is spent with social media. “This prompted the question: How much of a user’s communications also involve content?”
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Budgets Rapidly Increase for Online Video
According to a recent study from BrightRoll, budget increases for online video outpace all other online categories, as money is shifted from TV and display-ad budgets.
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The Average Consumer Will Spent $140.73 on Mother’s Day Gifts in 2011
Mothers will get noticeably more love this year, according to a forecast from the National Retail Federation. The NRF expects total spending to surpass $16 billion this year.
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Facebook Served More Than a Quarter of Display Ad Impressions in Q4 2010
Facebook served up more than a quarter of all display ad impressions in the fourth quarter of 2010, according to numbers from comScore.
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Mobile Marketing: $56.5 Billion by 2015
According to Mobitrove, which delivers data, research, case studies and other information to the mobile marketing industry, total spending on U.S. mobile marketing was $9.3 billion in 2010. This number is set to explode to $56.5 billion in 2015.
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