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  • Tablets Replacing Computers for Email, Internet Browsing and Watching Videos

    According to Millennial Media’s Mobile Mix report for June, tablets are replacing computers when it comes to various activities, especially email, browsing the Internet and watching videos. The report also notes that smartphones accounted for nearly two-thirds of smartphone, feature-phone…

  • 72% of Marketers to Increase Mobile Advertising Budgets

    A new report commissioned by the Interactive Advertising Bureau and conducted by Ovum reveals that nearly three-quarters of key ad spend decision-makers expect to boost mobile advertising budgets in the next two years.

  • Search Landscape Remains Steady in June; Google Continues to Dominate Mobile Search

    The latest figures from comScore shows a search landscape that remained mostly unchanged in June. Separate numbers from StatCounter show that Google continues to dominate the mobile search realm.

  • Facebook Ad CPCs Increased 22% in Q2 2011

    Efficient Frontier’s “Global Digital Marketing Performance Report: Q2 2011” reveals that search spend growth in the second quarter slowed down from its pace in the previous quarter. It also found that Facebook ad cost per click (CPC) significantly increased quarter-over-quarter.

  • Komli Media Acquires ZestADZ, Leading Mobile Advertising Platform

    Mumbai, Tuesday, July 19, 2011: Komli Media, Asia Pacific’s leading digital media technology platform, today announced the acquisition of ZestADZ , a leading mobile advertising platform. With this acquisition, Komli Media becomes the first digital media company in the Asia Pacific region to offer a full…

  • One in Four Smartphone Owners Mostly Go Online Using Their Phones

    According to numbers from a recent survey from the Pew Internet Project, more than a third of American adults own smartphones, and one in four of them go online mostly using their smartphones instead of their computers.

  • The Mobile App Ecosystem Enters the 2000’s

    If a business wants to command a powerful position, it should become the gateway by which others can access traffic and users. Google did this with search. Their dominance in search translated to a stranglehold on traffic. Facebook has…

  • Brands and Performance Marketing

    A handful of weeks ago, we went to a small event that featured a panel of incredibly high-powered agency holding company executives. To give a sense of scale, one of the participants’ company employs more than 1000 people, and that is in New…

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    Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

  • Choice-Based Advertising: 15% Increase in Views Year-Over-Year

    Choice-based video advertising campaigns generated nearly 600 million views in the second quarter of 2011, according to Visible Measures. T-Mobile and Dirt Devil were among the companies to boast successful campaigns during the quarter.