Worldwide e-mail marketing open rates sagged to 12.52 percent in the second half of 2008, according to a recent report released by MailerMailer.

While Microsoft may be making headway with its new Bing search engine, its Internet Explorer Web browser is seeing a marked decline in use.

The number of online videos viewed in the U.K. in April rose 47 percent compared to the same month in 2008, according to comScore Video Metrix.

Coldwell Banker Real Estate LLC is hosting an interactive billboard in New York’s Times Square that displays requested home listings in real time

With the continuous evolution of the online advertorial from the fake blog to fake news site and fake celebrity magazine, these fakevertising sites show no signs of slowing down. The bad news for many companies in our space…

Neverblue, a premier global lead generation network, has signed an exclusive agreement with eHarmony, the online service that uses relationship science to match singles seeking long-term relationships, to expand its performance marketing in Australia.

According to a recent study conducted by Strategy Analytics, mobile data plans are the most vulnerable to being dropped by U.S. consumers, while home broadband subscriptions are the most guarded.

What is the impact of personalized advertisements on the advertisers that deliver them?

GroupM, a unit of WPP, recently forecast a decline in global advertising spending in 2009, followed by a modest recovery in 2010.

According to recent figures released by Nielsen Online, total ad impressions dropped 5 percent in May compared to April, with retail goods and services seeing the largest increase and software seeing the largest decline.