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Fashion and Performance Marketing. Who Knew?
A little over a month ago during Daily Deal Summit West, Brian Lee took the stage for a fireside chat. For those in the LA startup scene, Brian has taken on almost cult like status. Not many people have had the success to disrupt an industry and create a…
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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The Week in Review
Headlines from the industry. To receive daily updates please visit the Digital Moses fan page
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The Fraud Paradox
If I told you that a company was running a business doing 90% fraud and billing more than $10k/mo, what would you think? In many ways, it’s unintentionally a trick question. Those in the performance marketing space would answer, yes, they could…
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A Lagging Indicator?
Like any good, or in this case bad, arbiter of our future, we look to the market to help explain life and know how to feel. What we get in return is an emotional roller coaster that is only partially correlated to our actual well-being. It’s variable payout nature…
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The Average Shopper Will Spend $704.18 on Holiday Gifts and Merchandise This Year; More Shoppers Will Do Holiday Shopping Online
According to the National Retail Federation’s (NRF) “2011 Holiday Consumer Intentions and Actions Survey”, conducted by BIGresearch, holiday shoppers in the U.S. plan to spend an average of $704.18 each on holiday gifts and seasonal merchandise this year, down slightly from last year’s mark.
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Symbian and Apple iOS Have Highest Mobile CTR
Jumptap’s latest MobileSTAT (Simple Targeting & Audience Trends) report for October finds that Android owns the biggest piece of the smartphone OS market on the Jumptap network, while Symbian and iOS boast the highest click-through rates (CTR).
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43% of Consumers Have Installed a Retailer’s App on Their Mobile Device
A recent Retrevo Pulse Study found that while many consumers have installed retailer’s apps on their mobile devices, only a small fraction say those apps have helped them buy something.
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Nearly 6.9 Billion Video Ads Were Viewed in the U.S. in September
According to comScore’s U.S. online video rankings for September, Google Sites remained the top online video content property and Hulu remained the top video ad property.
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Sell your Holiday Offers like a PR Pro
Many businesses reap the majority of their annual sales during the holiday season. If you are an affiliate who fits into this category or are looking to generate the majority of your income during the fourth quarter, it is essential to apply creative tactics to ensure you attract the right holiday…
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