Compete recently released “The State of Social Media: First Edition”, which discuses data illustrating how consumers use social media sites. Among the findings in the report is that half of Facebook’s active user base signs in every day.

New York City, NY (January 31, 2012) — e-Miles®, a unique advertising channel that engages customers with relevant advertiser messages, today announced that new members can choose to redeem the e-Miles currency they earn for watching, reading and responding to targeted advertising for Amazon.com Gift…

I have a feeling Giants fans

The successes and failures of various tactics used by online marketers during the holiday 2011 season offer insight into practices for 2012. A survey by Shop.org chronicles these, as well as marketers' anticipated investments, both in reaction to the holiday results and otherwise.

As marketing databases mature, they inevitably accumulate more data, perform more slowly, and

People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see.

Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see. Oh, and, by the way, you could win a year’s supply of dog food.

Lately,

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

While the big game may not offer the same ease in calculating financial-based ROI metrics a direct marketing campaign does, there are measurements marketers can generate that validate the investment

Chief Marketer and NextMark offer a selection of files new to market, including Crimson Direct College Students and Dartnell Management Masterfile.