According to comScore’s latest MobiLens data, Google’s Android mobile OS got even closer to owning half of the U.S. smartphone OS market in January.

In terms of original equipment manufacturers (OEM), Samsung finished the…

According to Jumptap’s MobileSTAT (Simple Targeting & Audience Trends) report for February, Android and iOS account for 91 percent of the smartphone OS market. The report also found that a third of tablet traffic in December came from the Kindle Fire.

New research from Nielsen finds that the impact of mobile ads on tablets and smartphones is greater in Italy, Germany and the U.K. than in the U.S.

Regarding the impact of mobile advertising on tablet owners after seeing a mobile ad on their device…

According to a global study from BV4 and the Department of Social Media Management at the HWZ University of Applied Sciences in Business Administration Zurich, Facebook sits atop the heap of social media brands in terms of value in 2012.

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According to Strategy Analytics, global advertising spending is expected to grow by nearly 5 percent this year, with online expected to grow even faster.

Global ad spending grew 3.8 percent in 2011, but is expected to grow by 4.9…

Nielsen whipped out a mess of interesting data in its “State of the Media: U.S. Digital Consumer Report” for Q3-Q4 2011. Among the findings is that 13.4 percent of mobile phone time is spent text messaging, while 21.3 percent of Internet time is spent with social networks and blogs.

HubSpot’s “The 2012 State of Inbound Marketing” reveals the findings of a January 2012 survey of 972 marketing professionals. Among the key takeaways is that inbound marketing-dominated organizations benefit from a drastically lower cost per lead than marketing-dominated organizations.

According to a report from Bytemobile, Google is responsible for 75 percent of total data produced by mobile advertisements. Also, the majority of total data traffic generated by iPhones and iPads comes from just three apps.