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  • 867-5309 Leadgen

    One of the bigger topics taking place in lead gen is the idea of moving beyond the lead. As we wrote about in our “What Is Lead Gen” piece, it’s all too easy to confuse lead gen with a form. It’s not about a form. It’s about intent.

  • Run Don’t Walk. The Facebook Exchange

    Not that I proclaim to be always on-top of the news, there is one news story whose significance definitely escaped me. Perhaps it is because the name sounded just as vague as many other announcements. Or maybe because it was…

  • Tablet Penetration: 47% by 2013

    According to the Online Publishers Association (OPA), in collaboration with Frank N. Magid Associtaes Inc., tablet penetration is expected to reach 47 percent by 2013. This would reflect a rather large increase from the 31 percent penetration tablets have in 2012.

  • CommerceGate Partners with Cupid PLC as Global Payment Processor

    Barcelona, Spain (June 21, 2012) – The leader in international billing and payment processing CommerceGate (www.commercegate.com) today announced a new partnership with Online Dating giant Cupid PLC (www.cupidplc.com).

  • The Truth Comes Out. HitPath Lawsuit against Cake Marketing Settled with a Federal Injunction

    New Orleans – June 20th, 2012 HitPath® the enterprise level, Performance Marketing tracking solution announced today that it had resolved its federal lawsuit against Accelerize New Media, Inc. d/b/a Cake Marketing and two affiliate networks.

  • The Week in Review

    Headlines from the industry.
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  • The Lead Gen Series Part 2: “Who Pays?”

    Last week we started with a fairly simple question on the surface, that of “What is lead generation?” Speaking to a company today, they actually defined it rather succinctly – research online, buy offline. We expounded upon that…

  • The New Google Slaps – Now with A Dose of Cuteness

    There’s an old joke. It goes, what’s black and white and read all over? When you hear the joke, though, it sounds like, what is black and white and red all over? You aren’t expected the play on words, and that’s why when you first…

  • Sports Vertical Sees Surge in Mobile Ad Spend and App Development in Q1 2012

    The sports vertical saw noticeable upticks in mobile ad spend and mobile application development in the first quarter of 2012, according to Millennial Media’s “Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)” report in June recapping the first quarter of 2012.

  • Mobile Paid Search Impressions Reach 21% in May, a New Record High

    According to the latest figures from Performics, mobile impression share of all paid search impressions reached a new record high in May, breaking the mark set in April. Growth in smartphone impressions drove the rise in May.