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Mother’s Day Drove Flowers/Gifts/Greetings Sites in May 2012
Mother’s Day had a big hand in determining which websites saw the biggest month-over-month growth in traffic, according to comScore. Meanwhile, Google Ad Network led the field by reaching 92.2 percent of Americans online.
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Hulu Serves 1.7 Billion Video Ads in May 2012
According to comScore, Hulu led all U.S. online video ad properties when it came to video ads viewed in May, and Americans viewed a record number of video ads during the month.
comScore’s Video Metrix numbers from May reveal…
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Customers Acquired via Facebook Ads Are Slightly More Valuable Than Those Acquired via Google Ads
According to a study from RJMetrics, flash-sale businesses vastly outperform traditional online retailers when it comes to growing customer lifetime value in a customer’s first year. The study also highlights the finding that over the long haul, customers acquired via Facebook advertising are…
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Tuesday Is the Best Day to Deploy a Facebook Campaign
A report from Yesmail titled “Using Digital Market Intelligence to Drive Multi-Channel Success” examines campaigns deployed via Facebook, Twitter, YouTube and email. Among the findings is that Tuesday, surprisingly, is the best day of the week to deploy a Facebook campaign, while the five most…
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The Week in Review
Headlines from the industry.
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Sports Vertical Sees Surge in Mobile Ad Spend and App Development in Q1 2012
The sports vertical saw noticeable upticks in mobile ad spend and mobile application development in the first quarter of 2012, according to Millennial Media’s “Scorecard for Mobile Advertising Reach and Targeting (S.M.A.R.T.)” report in June recapping the first quarter of 2012.
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Mobile Paid Search Impressions Reach 21% in May, a New Record High
According to the latest figures from Performics, mobile impression share of all paid search impressions reached a new record high in May, breaking the mark set in April. Growth in smartphone impressions drove the rise in May.
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Google Owned Two-Thirds of the Search Market in May 2012
According to comScore, Google expanded its U.S. search kingdom to claim 2 out of every 3 search queries in May.
In May, Google Sites owned 66.7 percent of the U.S. explicit core search…
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Tablet Penetration: 47% by 2013
According to the Online Publishers Association (OPA), in collaboration with Frank N. Magid Associtaes Inc., tablet penetration is expected to reach 47 percent by 2013. This would reflect a rather large increase from the 31 percent penetration tablets have in 2012.
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CommerceGate Partners with Cupid PLC as Global Payment Processor
Barcelona, Spain (June 21, 2012) – The leader in international billing and payment processing CommerceGate (www.commercegate.com) today announced a new partnership with Online Dating giant Cupid PLC (www.cupidplc.com).
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