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  • Online Ad Spending Will Reach $52 Billion in 2011

    According to Borrell Associates, total online ad spending is expected to surge 14 percent from 2010 to 2011, while local online advertising will grow 18 percent during that time.

  • Is Bing Bigger than Yahoo?

    Chitika, an advertising network, has pegged Bing as the second-biggest search engine, ahead of Yahoo. It may or may not have the support of other stats, but it might not matter – Bing could have a leg up on Yahoo regardless of what the numbers say.

  • Mobile Commerce: Mobile Websites Are a Priority, Apps Are Not

    According to the first annual “Adobe Scene 7 Mobile Commerce Survey” from Adobe Systems Incorporated, a lot of businesses deem mobile websites as an important cog for their mobile commerce strategy, while only a tiny minority seem to think the same about mobile applications.

  • Zagat Big on Foursquare, Facebook Big on Facebook

    Foursquare and Facebook are two social networks with quite different attributes (for now), so what do the lists of top brands on each platform look like? If you’re into spoilers, here it is: they’re pretty different.

  • Facebook is the Third-Biggest Online Video Property; 10% of Videos Viewed in July Were Ads

    According to the latest stats from comScore, Facebook has vaulted itself into the third spot on the list of the top U.S. online video properties in July. When ranked by video ads, Hulu reigned supreme.

  • The Week in Review

    Headlines from the industry.
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  • BrickHouse Security Selects Atrinsic as Affiliate Network and Management Agency

    Atrinsic Interactive to Provide Affiliate Network and Brand Protection Services for One of Largest Retail Web Sites in the U.S.

  • The Aftermath

    In the performance marketing world, education doesn’t refer to the institutions many in our sector attended (for those that did), nor does it refer to the teams that…

  • Google’s Dilemma

    For some reason, seeing “dilemma” used next to a name reminds me of a store right around the corner named “Emma’s Dilemma.” Pass a place enough times…

  • Back-to-School is Happening, Will Last Beyond August

    Back-to-school e-mail messaging will peak this week, according to The Retail Email Blog. This means that for companies that haven’t started working on their back-to-school campaigns yet, they’d better get cracking. But a late start is not too big of a reason to fret – purchase interest for back-to-school shopping will last beyond August, and there’s plenty marketers can do to maximize this opportunity.