John Vitti, CMO and co-founder of Mobile Spinach, a white-label platform giving publishers the ability to sell discounted mobile currency to their users, shares his thoughts on why daily deals will continue to be big this holiday season, not just for consumers but for businesses, too. He tells businesses that offering the biggest deal possible […]

A study from IgnitionOne, a digital marketing solutions firm, found that paid search spending in the third quarter of 2012 was up from the same period last year, though it was flat quarter-over-quarter. Also, tablet users exhibit more engagement with websites than PC and smartphone users. The “Online Advertising Report: Q3 2012” found that U.S. […]

Compendium, a content marketing platform, looked at the social sharing statistics for more than 200 companies and shares some best practices for B2B and B2C companies. Among the findings are: 73 percent of blog administrators are also managing the company’s social media channels, an indication that businesses are maturing in their approach to content marketing […]

A visit to Groupon’s Chicago headquarters yielded some interesting insights into the company’s approach to software development, and how it scouts and hires talent. Among the brief tour around the building, this CIO.com writer finds out that Groupon has about 800 software development employees, with about 300 of them in Chicagoland. “But that’s a hard […]

Steve Jobs once said “mobile ads suck.” Agency CEOs at an Advertising Week panel echo that sentiment and the progress toward improving the realm of mobile ads is questionable. Duff Stewart, CEO of Omnicom’s GSD&M, noted that smartphones are personal mediums that aren’t conducive to the intrusion of ads. However, he said apps offer a […]

Enliken, a startup based in Seattle and Brooklyn, N.Y., is based on the premise that data is currency and people who create data should be able to monetize it. The company offers users downloadable software that tracks their online activity and gives them the opportunity to sell that data to advertisers. Users donate their proceeds […]

SEOmoz revisits the subject of what kind of content people on the Internet link to. Using the number of individual linking root domains as opposed to total link counts, this post finds that content with images get more links than posts without images, confirming a widely held belief. Also, longer posts tend to get more […]

By James Carner, founder, Quickie Marketing

First of all, what is a spam advisory? There are many types. The first type is made up of a single person or group of people who created an email server in order to capture unsolicited spam (black hole). They use this data to study and interpret advertising language to build better spam filtering systems.

Groupon has promoted Chris Muhr, who was the company’s senior vice president of sales, to be its head of international efforts in Europe, the Middle East and Africa. Julie Mossler, a spokeswoman for Groupon, said the daily-deals company is changing its management structure to “flatten” its global organization, in order to make the company faster […]

Foursquare’s promoted updates, the company’s ad product in its trial phase with retailers, is showing signs of early success, according to CEO and co-founder Dennis Crowley. Crowley said a “high percentage” of users shown these promotions while looking for places or recommendations via Foursquare’s Explore search engine end up visiting the stores being promoted. “As […]