Marketers who use Facebook apps to collect data from prospects must be aware of the ins and outs of Facebook permissions. “Facebook Permissions are a Facebook feature that allows the social network and businesses that use Facebook for marketing purposes to collect information about users.” For starters, marketers should note that (according to a Facebook […]

Foursquare’s shift in emphasis from its location-based social networking aspects to its strength in local search is about to become much more evident. Later this afternoon, Foursquare is unveiling a new home page for its desktop users who aren’t logged in, and it features a prominent search box smack dab in the middle of the […]

Marketers who decide to use blogs to generate leads will have a multipurpose tool in their hands. Once they understand the ins and outs of blogging, it’s time to sit down and consider what the meat of this delicious sandwich will be

Facebook’s apparent intentions of building a killer search engine are well-known by now, but it might just be a ploy at appeasing Wall Street. But let’s say that the social network is serious about launching a full-fledged search engine. If Facebook is serious about this venture, it needs to address the way it serves ads, […]

According to Kenshoo, a digital marketing software firm, global paid search budgets were notably higher in the first three quarters of 2012. In the third quarter, spending grew 24 percent year-over-year. Meanwhile, the Yahoo-Bing network (YBN), while handling a fraction of the traffic Google does, boasted a return on ad spend in the third quarter […]

YouTube is changing the way it ranks its results when users search for videos. The online video site has adjusted the ranking of videos to reward engaging videos that keep viewers’ eyes on the screen. “We expect the amount of time viewers spend watching videos from search and across the site to increase,” YouTube noted […]

On Thursday, the Interactive Advertising Bureau (IAB), with the help of PwC US, released its “IAB Internet Advertising Revenue Report” for the first six months of 2012. Among the findings is that total Internet ad revenues in the U.S. hit $17.0 billion in the first half of the year, an all-time high. Lead generation accounted […]

There’s confusion about what Apple’s Passbook actually offers. It’s an amalgamation of loyalty cards, promotions, tickets and mobile payments, among other things. The advantage it has is its central position at the operating system level and the ability developers have to build Passbook functionality into their apps. This “unification” aspect is important in an app […]

Foursquare’s co-founder and CEO Dennis Crowley spoke at PandoMonthly in New York and shared the key for his company’s monetization: specific discounts for specific customers. Crowley said that it’s taken a while to get to the point of monetizing the product, but that now is the right time. He had this to say regarding precision-based […]

According to an Ad Age report, Groupon is pondering its selection of an ad agency to help with an upcoming ad campaign to help the daily-deals giant repair its image and stock price. Word is that the company is even considering something related to this year’s Super Bowl. How serious Groupon’s consideration of this move […]