Facebook and Groupon are quite different: the former tries to create products to create value for users, developers and advertisers, enabling people to stay in touch with loved ones; the latter is an e-commerce marketplace connecting merchants and consumers. However, these two sites share three economic advantages that make the “a perfect match for each […]

MarketingProfs teamed up with the Content Marketing Institute to churn out a presentation titled, “B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends

Yelp has purchased Qype, the biggest local-review site in Europe, for $50 million. The acquisition will help Yelp in its expansion beyond the U.S., and in its fight with Google and Facebook for users and advertisers. Yelp launched in Poland two weeks ago to enlarge its European footprint, which already included countries like Finland, Norway […]

More Facebook users are seeing their updated Messages interface, which the company announced back in August. The new look includes a two-paned interface, improved photo uploading, emoticons keyboard shortcuts and read receipts, among other new features. The new Messages interface smacks of traditional email clients. Facebook might also be thinking about bringing promotions to its […]

OnlyUncle.com is a daily-deals site that launched earlier this year in the U.K. It has launched a referral program that rewards shoppers with

Copyblogger wants to share a secret: “There’s nothing new about ‘social media.’” The Internet has always been social. If you need some convincing, Copyblogger put together the following infographic for you. Here are some of the events included in the timeline: The world’s first email message was sent in 1971 Meetup.com was created in 2001, […]

This continues our series profiling daily-deals companies. The purpose of these Q&A profiles is to give merchants, marketers and others in the industry a glimpse into what some deal providers out there are doing. These profiles are also meant to offer different outlooks on the future of the industry. This week we’re profiling CoupFlip, an […]

Search marketers use plenty of metrics, but there’s a point where they become insufficient. Relying solely on conversion presents a number of challenges. Another approach would be to look at metrics to determine how happy visitors are when they visit your site, and if that happiness could result in a conversion during this visit or […]

LinkedIn Ads, the social network’s self-serve platform, has added video to its stable of options for B2B marketers. The company says the platform works seamlessly with YouTube, enabling advertisers to leverage their existing presence on the video site. Video ads will appear in standard 300×250 ad units across LinkedIn. “When a LinkedIn member is engaged […]

Square is continuing its international expansion by bringing tis mobile payments service to Canada. This is Square’s first launch outside of the U.S. The company is allowing Canadian customers (not “users,” at the behest of CEO Jack Dorsey) with iOS or Android devices to apply for a reader and accept credit card payments. Square currently […]