The holiday season is upon us, so lead-generation marketers need to know how to make the best use of the time they have left during this potentially lucrative time of the year. Daryl Colwell, vice president of business development at MediaWhiz, has some tips to offer. For companies that have put off their advertising and […]

By Peter Klein, senior vice president of media services at MediaWhiz

In my last column, I offered my 2013 predictions for companies in the performance marketing industry and potential new regulations. This column addresses predictions for performance marketing media channels in the new year, as well as how certain vertical markets will fare.

Active Network, a maker of various software, has put together an infographic detailing how social media platforms drive real-world actions. For instance, “If you pin an image to Pinterest, will people contact you?” According to Active Network’s findings from its “Beyond the Click” survey of 500 consumers, the most popular offline actions taken as a […]

Google+ Communities launched last week, and it could have some pretty big implications for brands. In short, Google+ Communities are essentially Google’s answer to groups on Facebook and LinkedIn. Communities offer places for Google+ users to meet and talk with others who have shared interests. They can be public or private, and discussion streams can […]

Twitter and Instagram have been going through a very public spat, albeit without words or direct shots at each other. Last week, Facebook-owned Instagram prevented its photos from displaying properly on Twitter’s website and apps. This came about a month after word got out about Twitter’s plan for its own photo filters. Well, it seems […]

A study from the Aberdeen Group found that 79 percent of sales reps that incorporated social media into their sales process met their quota in the past fiscal year, which compares favorably to the 43 percent industry average. Twitter in particular can help sales processes become more engaging and interactive. “I like to think of […]

By Tamara Weintraub, content marketing manager, ReachLocal

Search engine optimization (SEO) is an integral part of any business’s online marketing strategy. High organic search engine rankings can be a profitable driver of traffic to your website or blog. But franchises and multi-location businesses face additional challenges when it comes to maximizing SEO to acquire local customers. Here are three tips your multi-location business can use to build your Web presence on a local level and get better results from consumers searching for your type of business online.

For e-commerce advertisers, PPC can be a little complicated at first. Things only get more complex when you have thousands of products, each with a different price and margin, in multiple categories. To help relieve the headaches, here are three tips: 1) target CPAs at the ad-group level; 2) create targeted campaigns for long-tail product […]

Groupon’s shares surged nearly 23 percent on Friday to finish at $4.68. While early takes on the boost to Groupon’s struggling stock price pegged this on short sellers reaping their profits now, Bloomberg reports that the dramatic increase is based on speculation that Google, which saw its $6 billion offer to the daily-deals company turned […]

Running a deal with platforms like Groupon and LivingSocial can be lesson in preparation and follow-through for businesses. While consumers simply see emails, Web pages and social media updates touting hefty discounts on various products and services, merchants must be ready to commit to a full process that involves a lot of moving parts behind […]