Editor’s note: Had I known that the French word for is promotion, I may not have planned my August vacation to the Riviera. For somebody who hadn’t seen

Who says it’s a bad time to start an agency? The principals at Launch55 certainly don’t. In fact, this trio of marketing veterans believes there’s no

James Bond is returning to his first love. No, not Ursula Andress Aston Martin. After five years of putting 007 behind the wheel of BMWs, Los Angeles-based

Kraft Foods, Northfield, IL, will blow out the holidays with a train-themed sweepstakes, premium offers, and heavy in-store displays covering 48 brands.

Although it will be a few more months before Olympic marketing gets into full swing, the United States Olympic Committee isn’t waiting. Colorado Springs,

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

What a difference a year makes. In 1999 and 2000, the promotional products industry was on a roll. According to a recent survey from Promotional Products

There’s nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing

Kraft Foods and Nabisco are more alike than different, but the differences are crucial to marketing: Meals vs. Snacks. Media-driven promotion vs. in-store

The U.S. Supreme Court handed down two marketing-related rulings in June, one in favor of tobacco companies, the other on behalf of mushroom farmers.