General Mills may face a civil lawsuit by the Securities & Exchange Commission over its sales practices and related accounting. On Tuesday, General Mills

Consumers will soon be able to dine at Blimpie restaurants while shopping at Wal-Mart stores. Blimpie International, Inc. entered into an agreement with

Online direct marketing for advertisers seems so easy

Pixar Animation Studios ended its 13-year film-making and distribution partnership with Walt Disney Co. last week after 10 months of unsuccessful negotiations.

Masterfoods USA snackfood brands, Regal Entertainment Theatre Operations and Regal CineMedia have entered into a multi-year marketing partnership to promote

Depending on whom you ask, the pop as we know it is living on borrowed time. The pop has already quietly been under siege.

Have you read the actual text of the law or have you relied on some other person’s summary of the requirements?

Fourteen-year-old soccer star Freddy Adu has signed a two-year endorsement deal with Sierra Mist, Pepsi-Cola North America’s lemon-lime brand and official

After signing on for the first time last year as a sponsor of the Women’s National Basketball Association (WNBA), Procter & Gamble has added Crest and

In the past, our industry has overwhelmingly focused on short term gain. We continue to do so