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  • ad pepper media acquires Nedstat Basic

    ad pepper media acquires Nedstat Basic, the leading global free website analytics solution.
    Asset transaction significantly extends ad pepper media’s reach and range of free services for website partners.

  • Improve Landing Page Optimization – Talk With Your Customers

    At the most recent AD-Tech show in Chicago, it was remarkable how many times I heard executives stress the importance of the all-mighty conversion. With advertisers spending thousands per month driving traffic to their sites, forms…

  • The Line Between Performance And Traditional Advertising Is Breached

    Years before the NASDAQ tanked and banner advertising died, e-commerce pioneers like Amazon.com and CDNow began partnering with topic-centric websites to drive revenues, paying a commission for each sale referred. The practice spread quickly and became known as…

  • AdWords Simplifies

    Google recently announced changes to its AdWords program intended to both simplify keyword management as well as give advertisers more control. Their AdWords keyword status system will be simplified to either active or inactive from its current…

  • Desktop

    Ten years ago Netscape went public launching the dot com madness. The Netscape explorer was brilliant in that it was essential. An entire marketplace was growing through the Internet, and consumers needed a way to get to the..

  • Digital Thoughts – Part 1 – A, B, C, D, eUniverse

    Less than a week after announcing that it had settled its spyware related trespassing lawsuit with Elliot Spitzer, Intermix Media again made headlines. This time, though, the headlines involved Intermix gaining a substantial amount of money as…

  • Digital Thoughts – Part 2 – Music To Their Ears

    During eUniverse’s ultimately turbulent fiscal year 2003, they acquired direct marketing focused Response Base, a company run by Chris DeWolfe, who along with the other co-founder of MySpace.com, Tom Anderson, had also worked at XDrive.com…

  • Affiliate Program Success Or Failure Starts Here

    There are thousands of Programs, each one vying for the support and loyalty of Affiliates. If at any time an Affiliate is unhappy with your Program they will quite simply walk away, welcomed with open arms by your competitors.

  • Consolidation – A Giant Collapses

    As the Online advertising industry grows dramatically and we see continuing articles of projections and growth, the question is are you aware of the immense changes that are occurring simultaneously at a pace almost to fast to track?

  • Chicago Ad Tech – The

    Ad Tech Chicago was a very well put together conference. The intimate size allows for more one on one time for deal making and exploring new businesses. I tend to find Chicago the most rewarding of the Ad Techs in terms of both deal…