At the top of this week’s New York Times Bestseller List is BLINK, by Malcolm Gladwell. The author of “The Tipping Point” (great book by the way) explores the importance of hunch, the power of first impressions, and how instinct influences

With so many affiliate networks, publishers now have a broader selection of companies to work with, more campaigns to choose from, lower margins, higher payouts, and faster payment terms. When presented with all of these choices, how do you decide which o

One of my favorite books is Good to Great: Why Some Companies Make the Leap . . . and Others Don’t.

State and federal legislation greatly influence operations for any business, and ours does not escape this.

January should be called Privacy month for California residents. More than a few new laws came into affect dealing with consumer privacy protection and rights

A break from Direct marketing talk, The column may be about politics, or sex, religion, lost youth, lost love, or lost lives, but it will be something that relates to you. It will be something that relates to us all.

Your partners are frequently put on hold and return calls are often delayed. The blinking AIM, MSN, or Yahoo IM messages are left unattended. Your affiliate sales/business development staff isn’t taking the initiative to resolve problems and you hav

This week’s Trends Report examines the search engine market through the weaving together of search related topics in the news. Here, we look at search and its similarities, differences, and impacts on the affiliate and ad network space.

As companies announced their prior quarter and year end figures, much of the recent industry news focused on 2004 being a record year for online advertising with hopes that the momentum would continue into 2005.

SB 27 requires companies that do business with California consumers and share personal information with third parties, for marketing purposes, must provide consumers with a designated contact point where they can request an Information-Sharing Disclosure Notice.