If we took all the movie buffs of the world, grouped them according to favorite movies, and made a graph of the head-count starting from largest to smallest numbers, we would end up with a line gently sloping down from the box-office smashes to contemporary…

The Direct Marketing Association recently released the 2005 Hispanic Market Report that highlighted three significant facts for marketers:
U.S. Census projections indicate that the Hispanic…

Persistent Screamers become comic book creations in the newest addition to the Confidential, DM Pimping. The Web Surfing Sinners get brought to animated life in this weekly cartoon for the online media masses. Click below to get flashed by the prettiest peons and ugliest underbelly of affiliate life.

The sweet spot for selling right now seems to lie right around a half a billion dollars. More companies than not have sold for less, much less, but there is something about that $500 million number that has many companies saying “I do.” This includes companies…

A company’s financials are an affect of their business. In Part 1 located here, we laid the groundwork for our discussion on understanding and evaluating why certain companies attain the size they do. The result was a set of criteria, that when…

Procter & Gamble’s Iams Co. is hosting its annual pet-adoption drive pegged to the holidays. The Iams Home 4 the Holidays effort seeks to place 350,000 cats and dogs in new homes this season. Tie-ins with the Helen Woodward Animal Center and 2,000 …

Online shoppers are booting up more frequently, making 33% more shopping trips during the week ending Dec. 4 than they did last year.

McDonald’s Corp. is backing the 2006 FIFA World Cup with a global sponsorship that will include ticket giveaways, online games and new product offerings. Under the sponsorship, the QSR will highlight the McDonald’s Player Escort Program. Through the …

The first-ever Orlando World’s Fair For Kids has signed on a host of sponsors for the upcoming event. The exposition, which takes place April 15-23, 2006 at the Orange County Convention Center in Orlando, incorporates the latest developments in sports, …

Plato’s Allegory of the Cave, The Matrix of ancient Greece, suggests that the totality of our perceptions conspire to divert us from larger truths, and my experience at ad:tech New York would support this argument. Garish memories of catchy doo-dads…