Pixar Animation Studios ended its 13-year film-making and distribution partnership with Walt Disney Co. last week after 10 months of unsuccessful negotiations.

Masterfoods USA snackfood brands, Regal Entertainment Theatre Operations and Regal CineMedia have entered into a multi-year marketing partnership to promote

Depending on whom you ask, the pop as we know it is living on borrowed time. The pop has already quietly been under siege.

Have you read the actual text of the law or have you relied on some other person’s summary of the requirements?

Fourteen-year-old soccer star Freddy Adu has signed a two-year endorsement deal with Sierra Mist, Pepsi-Cola North America’s lemon-lime brand and official

After signing on for the first time last year as a sponsor of the Women’s National Basketball Association (WNBA), Procter & Gamble has added Crest and

In the past, our industry has overwhelmingly focused on short term gain. We continue to do so

An Affiliate Marketing program is like the tip of an iceberg! The user base at the end of the line could sometimes be vast,depending on …

Interstate Bakeries Corp.’s Hostess brand joins forces with DC Comics, Cartoon Network and KidsWB! for an online sweeps that lets kids create a superhero.

Carl’s Jr. and Hardee’s QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through