Author

  • Eeny, Meeny, Miney? No.

    Agency execs tell horror stories about running into the PROMO 100 list during new-business pitches. In the midst of a capabilities presentation, the client

  • Beyond the Weinermobile

    George Leon (below) is, finally, in the Guinness Book of World Records. The Fox Family Worldwide exec bounced his way in with a 5,000-cubic-foot playground

  • Customer, May I?

    MOST MARKETING IS SPAM.TV ads are spam (except for infomercials, surprisingly enough).Direct mail to strangers is spam. So are radio ads and the king

  • Fishing in the Promotional Closet

    I got a late start with my spring cleaning this year, but I really got into it. So much so that, when I was done, I decided to do a little digging in

  • International

    NEW ZEALAND Kids’s Movie a Big Hit Dow Under Krispa Potato Chips is targeting kids five to 12 with a program exploiting global Rugrats mania through a

  • Electronic Buzz

    A year’s worth of free beer and a keg refrigerator for storage is the first prize in a Web contest launched in March by Beer.com, a vertical portal site

  • Shakeup at Miller

    Milwaukee-based Miller Brewing Co. says it’s “way too early to tell” what will happen to agency assignments following a surprise shakeup last month in

  • Shave and a Cheesecake, Two Hits

    The Gillette Co. put itself on the cutting edge in 1998 and earned accolades in the process by walking away with top honors at the American Marketing

  • At Retail

    Going Postal No, you can’t actually mail a letter at Wal-Mart. But for one day last month, you could get stamped there.The U.S. Postal Service issued

  • Dixie Spirit

    With little to no advertising budget in place, Southern Comfort was looking for a strategy that would increase on-premise sales to the lucrative 21-and-over