Ten Trends for A New Year
This year promises to be an interesting - if not exciting - one for marketers. A robust economy, low unemployment, and low interest rates are driving
This year promises to be an interesting - if not exciting - one for marketers. A robust economy, low unemployment, and low interest rates are driving
It wasn't enough to make Clamato virtually clam free. The Mott's, Inc. brand had to uphold a quirky image in an otherwise straight-faced blended vegetable
Teen magazine, published by Los Angeles-based Petersen Companies, and TeenShop, a division of Buy-Rite Costume Jewelry, Freehold, NJ, have signed a licensing
Message to retailers, lest you be tempted too soon to rest upon your laurels as newly minted experts (cover story) in the 1/2eld of customer-specific
Lee Has Des igns on Web New York- based Muffin-Head, newly acquired by DVC Interactive of Morristown, NJ, just inked a deal with Lee Jeans & Sportswear
I recently had the opportunity to talk with some senior-level retailers. We discussed a number of subjects and ended up talking about how consumers hate
TradeZone, Westport, CT, has started up a new division "dedicated to ensuring flawless execution of co-marketing programs." Called BackRoom, the new division
For all those people who bought DVD players because of the promise of a better picture, many are finding it frustrating to rent titles like they would
The Bear is coming out of his big, blue house this year. The Henson Productions show will get an exclusive promo at Target Stores in the first quarter,
The first thing Gaye Littell did after wrapping up Harley Davidson's 95th anniversary blowout this summer was de-brief Harley's staff to start planning