General Mills Plays Games
General Mills of Minneapolis and Sony Computer Entertainment of Foster City, CA, joined on a three-month promotion offering $5 coupons good for PlayStation
Articles by
Spatial Relations
CULVER CITY, CA Muppets From Space will not want for creature comforts when it hits theaters July 23. The sixth live-action Muppet caper, produced by
Yahoo! We’ve Got Toilet Paper
New York City-based mybasics.com, an online health and beauty care shopping service, reached a marketing agreement with Palo Alto, CA-based Web portal
Dream Merchant
Dupont division asks food leaders to rethink their resumes.To capture attention for Supro, a new soy-based food ingredient, Protein Technologies invited
Not Promotion, Optimization
Speaking of Impact Communications Group's "holistic" integration with Foote, Cone & Belding's advertising operation in our story on page 42, FCB Chicago
Brief Encounter
UNIVERSAL CITY, CA Dissatisfied with what she called a lack of support from above, Lori Sale left Universal Motion Picture Group in February after serving
Account-Specific Spotlight: Buffalo
Buffalo is big on food. The western New York market ranks fourth in the nation in all-commodity dollar volume. It ranks No. 1 among supermarkets offering
Aspirin for All Ages
Most shoppers visit drug stores at least once a week whether they're eight or 80 years old, according to retail surveys conducted by Meyers Research,
FSI Big Goes Online
Valassis Communications Inc., Livonia, MI, has signed an agreement to purchase up to 50 percent of Pacific Palisades, CA-based Merge LLC and launch an
In Our Back Pocket
Getting into the pants of millions of teenage girls may sound more like a perverse fantasy than a successful brand-building strategy. But that' s the
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