New York, NY, December 19, 2006 – Delivering on its commitment to
provide insight into the latest trends and best practices in the direct
marketing process, DMA (www.the-dma.org) has launched the DM Research

American Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards.

In a report about their Net Usage Index for Digital Music, Akamai Technologies, Inc. conveyed findings concerning consumer online music habits. According to the index, global digital music Web sites receive daily…

If you’re an e-mail marketer who is finding the same old concerns popping up again and again, don’t worry, because you are not alone.

Sky Broadcasting, based in Britain, struck a deal recently with Google to provide its broadband users a Sky-branded package of Google’s search, advertising, communications, and video products.

Last Friday, Google’s homepage was “marred” with a huge banner recommending its users to download the “new, safer Firefox 2.0” placed at the very top of the page. Then on Monday, Google threw a slight curveball at those who closely watch the search engine’s every move when it displayed…

Victoria, BC, December 13, 2006: Neverblue Media Inc. is pleased to announce that the company will be entering into an exclusive relationship with Razoreye Media Group Ltd., a boutique online publisher. Razoreye Media will…

Those in the direct response space see the world differently. They get paid when something happens and only when something happens. Those in the direct response space come in many shapes and sizes. They include…

ClickZ ran an article that didn’t seem to draw much attention from other purveyors of Internet marketing news, the title of which tells, “AdWords to Host Small Business Landing Pages.” It might seem insignificant, but reading this…

Court TV is using the Internet to boost its offering among Hispanic consumers