You May Not Be a Winner
As early as this month, the U.S. Senate will consider a bill regulatingdirect-mail sweepstakes. The Deceptive Mail Prevention and Enforcement Act(S-335),
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Bounced
SOMETIMES, THE CRANBERRIES GO STALE.Ocean Spray is readying yet another round of new products and will boostmarketing spending as it scrambles to regain
Pay to Play
Successful promotional licensing begins with the right choice of a partner, whether that's a peppery affair with the Spice Girls or a swinging night on
A Fine Mess
It's one of the oldest confrontations in the annals of mankind: The scolding parent versus the child with the messy room. Surprising that it didn't inspire
Registering the Draft
DraftWorldwide took the long road to the PROMO 100 list. But it arrived at No. 1. The Chicago-based agency network has its roots in direct marketing,
Eeny, Meeny, Miney? No.
Agency execs tell horror stories about running into the PROMO 100 list during new-business pitches. In the midst of a capabilities presentation, the client
Belgium’s Karamba Takes Europe
Belgium-based Karamba took home the Best of Europe prize during the first round of judging for the ninth annual World Pro Awards of Excellence, which
Bank Shots
"Honey could you pick up a quart of milk and a line of credit on your way home tonight?" That's not as odd as it sounds, ever since PremiereGroup put
Where the Twain Does Meet
No pitches. No retainers. No awards. No wonder EastWest Creative is still a relative secret. Don't waste your sympathy. This secret is shaping up to be
Dixie Spirit
With little to no advertising budget in place, Southern Comfort was looking for a strategy that would increase on-premise sales to the lucrative 21-and-over
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