Saved From the Shredder
A few tidbits of truth from the 1999 scrap heap - before we jump-start the shredder and begin a new millennium.FURLESS FREEBIES. McDonald's redefined
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Clubbed to Death
Consumers like to belong, but they're sick of frequent-shopper cards. There are better ways to retain loyal customers, says PreVision Marketing principal
ARCH ENEMY NO MORE
McDonald's Corp., Oak Brook, IL, acquired bankrupt food chain Boston Chicken Inc., Golden CO, for $173.5 million in cash and liability assumption. The
January 1, 2000
You’ve Got Gum: WRIGLEY UNWRAPS ONLINE SWEEPS FOR JUICY FRUIT.
Don't get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet
Philip Morris Holds a Mirror Up to Smoke
Philip Morris Companies lit a fire when it turned corporate philanthropy into a $100 million ad campaign that presents its Philip Morris USA, Kraft Foods,
Body Counting: McCracken Brooks beefs up with Maier acquisition.
McCracken Brooks Communications' recent purchase of fellow Minneapolis agency Maier Marketing adds thrust to the company's goal of building a 100-person
Off-the-Rack: Web Programs
They'll help you sample, coupon, run sweeps, or do direct response on the Internet. We'll help you find out how they work and what to know before hiring
Music to Make Out By: Ford’s tie-in with Dawson’s Creek has a soundtrack.
There's nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar's Dawson's Creek TV
Playing Ball With Opus
What's in a name? You decide.Nine-year-old Opus Marketing has changed its name, it says, to broaden its focus from an event-marketing shop to an agency
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