Research Buy
Euro RSCG Worldwide, the New York City-based division of Havas Advertising Group, Paris, acquired Meridian Consulting Group. The Wilton, CT-based strategic
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New Standards to Bear
The pride you once took in doing things your own special way may now be your own undoing. Standards, the common agreement on how things can and should
Kick Starts
Step aerobics is so early '90s. These days, the hottest class in gyms across the country is kick-boxing. The number of kick-boxers rose 65 percent to
June 1, 2000
Aurora Trades Up
Aurora Foods has brought in two packaged goods veterans to steer the company through a legal crisis over its trade-promotion accounting practices.On April
Arch Deluxe
Before the Internet came along, portals were entryways of varying design and construction - even bricks and mortar, to borrow a Web-wise word. Now they
Content Analysis
Web marketing consultancy Lab 6.two.4, Salt Lake City, has launched a new service using "eye-tracking" analysis to determine behavior and survey methodology
Web Watching
ACNielsen, Stamford, CT, has launched "My Nielsen//NetRatings," an information delivery system for Internet audience measurement and analysis. The service
Headcount Hoopla
The Census Bureau visits Main Street and Sesame Street to get more forms back.You may have passed a federal bean-counter on the highway this morning.The
ONLINE LIBERATION
Be Free, Inc., a Marlborough, MA, provider of Internet marketing services, agreed to purchase TriVida Corp. for up to $185.9 million in stock. Culver
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