Author

  • News, the Broken Variety: Breaking of Champions

    This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

  • Push vs. Pull in Lead Generation

    If you follow the public companies within the Internet advertising space, you should have some familiarity with the rise and fall of Valueclick. The stock went from around $13 in the middle of 2006, doubled within five…

  • Ringtone Shakeup – Part 1

    If asked what an unknown article in the DMConfidential might cover, longtime readers as well as significant others to writers of this publication might guess any of the following – a) Google, b) search arbitrage, or c) the ringtone…

  • Ringtone Shakeup – Part 2

    If you read Part 1, you see the makings for an industry ripe for change. It’s a market that relies heavily on affiliates to drive new sign-ups and has little to low barrier to entry. Few offers have the breadth of reach, the run of…

  • Whole Foods Rewards Loyalty with Trip to Australia; Seeks New Subscribers

    Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under.

  • Borders Beefs Up Loyalty Program with Perks

    Borders has rolled out a new option to reward its loyalty program members.

  • XM Radio Takes a Wild Online Ride

    Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision.

  • Those Were The Days

    “Mad Men” captures advertising’s golden era

  • Kryptonite Erecting Bike Racks in Four Cities

    Expanding on a program to offer parking services to cycling enthusiasts, Kryptonite will install bike racks in four U.S. cities over the next several months.

  • Wal-Mart Launches New Marketing Slogan

    Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site.