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A Lead Dilemma
During his presentation at TARGUSinfo’s most recent online lead quality summit, Terrence Thomas, CMO of eLearners, made a comment that sounded like any other, but some comments end up sticking with you…
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Agencies
NBA Partners Push China Games Exhibitions
The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China.
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Online Ad Spending Up 25%: IAB
U.S. marketers spent $10 billion on online advertising in the first half of this year, increasing their Web ad budgets by about 26% compared with the first six months of 2006, according to the latest version of the Interactive Advertising Bureau’s quarterly ad report.
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Agencies
Delta Brings Experiential Lounge to New York City
Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge.
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Affiliate Management 102
In June we wrote an article inspired by some of the most important people in the direct marketing space, account managers. As I wrote then, I still remember my entry into the online space. I was asked whether I wanted to do media buying or…
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King of Traffix
If you attend Affiliate Summit, you should have come across a company called Hot Rocket Marketing and their affiliate network RocketProfit.com. Then again, given their low key demeanor, you might not have. At Affiliate…
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Social Networking Sites Being Blocked More Often
According to online security firm ScanSafe, a third of employers are now blocking access to popular social networking sites. This is a 17% increase from last year.
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Google Performs
Uptime monitoring company Pingdom recently listed Google’s downtime in 32 countries, and to some people’s surprise, the U.S. fared relatively poorly. Brazil, of all countries, experienced the least downtime, while Sweden experienced the most.
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Google Leads Search Field in August
According to the latest figures released by Nielsen//NetRatings, Google handled the majority of all Web queries online in the U.S. in August. Yet again, the list was absent of any surprises.
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Facebook Eyes the Rest of the World
Though it has been no secret that Facebook has had hopes of expanding its territory into international markets, there has been renewed buzz lately thanks to The Financial Times reiterating this on Sunday, and a comment made by Facebook to MSN.
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