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ValueClick Smacked with CAN-SPAM
Picture this: you receive an email, or see a banner ad, that congratulates you for somehow being eligible to receive a free plasma TV or a free Nintendo Wii, if you would just take a few minutes to complete a survey, with no visible indication of any conditions.
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Online Video Cools Off in January
The latest figures released by the comScore Video Metrix service shows that while online video in general cooled off in January from its record setting December numbers, Google video sites still held onto its commanding lead in the U.S. market.
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China Blocks Google News and YouTube
China is no stranger to blocking online content, and it has had a history of fickle attitudes towards Google and its various Web services in particular.
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White paper: Maximizing the ROI of online lead generation campaigns
Imagine a car burning up the autobahn leaving even the best European designs in the dust. The only catch being that the fuel needed to power this vehicle was far from perfect.
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Oridian Scores: Wins Goal.com France Advertising Deal
Oridian will monetize Goal.com’s network traffic to bring relevant local online ads to sports fans throughout the French-speaking world
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Microsoft Yahoo Acquisition Update
Let’s say that you run a nice company, a well-known company that has done well by most accounts, having grown from just an idea to one of the best brands in its field. You took this company public before the dot com crash, and…
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Recession Survival Guide
Depending on whom you ask, the United States economy has already entered a recession or sits on the precipice of one, with even the most bullish not willing to say no such recession will occur. Our stock…
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Does Banner Advertising Still Work? A DR Advertisers Perspective
With the advent of ad networks and the availability of ad exchanges, why is it such a challenge to get banner inventory to convert? There is no easy answer as each site and each advertiser have their own unique challenges. We all measure our returns differently.
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When Are Unsolicited Mobile Messages Considered Spam?
The best and simplest answer to the title is actually quite obvious: when the recipient has no interest in the offer at hand.
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Agencies
RecycleBank Rewards Recycling with Gift Cards, Coupons
It pays to be green. That’s the message RecycleBank, a rewards program that motivates people to recycle, wants to get across.
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