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We are pleased to announce that Logical Ads, Inc. is now 9Global, Inc
With the ability to reach millions of consumers worldwide, 9Global is a online marketing company focused on global lead generation and customer acquisition in the personal finance sector.
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Ad:Tech SF 2008 Survival Guide
The Wall Street Journal, among others, reported yesterday that “Yahoo Inc. and Time Warner Inc.’s AOL are closing in on a deal to combine their Internet operations, a move aimed at thwarting Microsoft Corp.’s effort to…
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Can Display Catch Search?
While the not quite drama of Microsoft-Yahoo continues, the ensuing attention paid to the former’s potential acquisition of the latter has at least started to focus the broader dialog on future possibilities of Internet…
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Affiliate Due Diligence – You Can’t Automate Common Sense
Recently, I had the privilege of speaking on a panel at the first LeadsCon meeting in Las Vegas. Our panel topic was the “Proper Role of Affiliate Marketing in Lead Generation.”
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LeadsCon Las Vegas – A Different Kind of Conference
LeadsCon, in its inaugural outing, established itself as the premier national conference for both buyers and sellers in the online lead generation space.
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Finance Category Sees CPC Increase
It’s expected that major economic trends will be reflected in various types of online data. Average cost-per-click (CPC) data from March 2008 released by Efficient Frontier confirms this, as various finance-related categories saw relatively large month-to-month jumps.
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Google is Stronger Than Ever
The most recent figures released by Hitwise show that Google’s dominance in search has reached its highest peak.
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Searchers: Smarter, Lazier, Both?
A recent study published by iProspect (in conjunction with JupiterResearch) reveals that searchers are feeling less and less adventurous in their pursuit of good search results.
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MLB, Bayer Make Pact to Battle Prostate Cancer
Major League Baseball Properties and Bayer HealthCare’s One A Day Multivitamins are taking a swing at preventing prostate cancer in a four-year deal that will raise money for research based on strikeouts.
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Agencies
Kraft Promotes Bagel-fuls with Sampling, Tour
Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.
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