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Opt-In E-Mail Industry Now Closed to Outsiders?
Many e-mail marketers will remember a time not so long ago, when one could do very minimal work and reap huge rewards
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What Does A Possible Microsoft-Yahoo Merger Mean To You, Search Engine Marketer?
Last year Google generated $18.12 billion in revenue while its chief pay per click rival Yahoo added $7.12 billion in revenue to its balance sheet.
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Agencies
HBO Leads Campaign for Military Care Packages
HBO is mounting a campaign to send care packages to U.S. troops in Iraq and Afghanistan tied to its original miniseries “Generation Kill” about the Iraq invasion
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Holiday Inn Express Lures Business Travelers with Webisodes
Holiday Inn Express is rolling out a new Web series targeting business travelers to entice those on-the-go to spend more time at the hotel chain.
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Agencies
Valvoline Shifts to High Gear with Mobile Coupons
Valvoline Instant Oil Change centers will begin offering mobile coupons to customers in three metro markets using the couponing platform from Cellfire.
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Facebook, Slide Fail
Last week, it was revealed that Facebook had encountered yet another pothole in their road to an enormous valuation. This time, Slide, Inc., the top Facebook application company in terms of installs and active users, and a computer technician in Vancouver had their hands in the matter.
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Google + MacFarlane = Fear for TV?
It is far too early to proclaim the death of traditional television as we know it, but Google’s recent partnership with Family Guy and American Dad creator Seth MacFarlane does nothing to comfort TV networks, or Hollywood movie studios for that matter.
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Google, EA Online Are Top Brands
Google had the largest unique audience in May, while Electronic Arts Online was the stickiest brand, according to Nielsen Online.
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Phishing in Google Calendar
Back in April, Elinor Mills, blogger at CNET News.com, highlighted spam that was utilizing Google Calendar.
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Detecting Fraudulent Affiliates
Fraudulent affiliates are a growing problem in online advertising and affiliate marketing. I have only seen the problem increase over time.
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