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Google Testing Mobile AdSense

Google has its enormous eye on just about every arena of life out there, and the mobile arena is definitely no exception. With about 3 billion mobile handsets in the world, according to Dilip Venkatachari, director of product...

Only Microsoft Gains in June

According to the most recent numbers released by comScore, Microsoft was the only one of the five major search engines to actually gain ground in June 2007. Even the almighty Google lost a few points during the summer month.

Google to Shorten Shelf Life of Stale Cookies

On Monday morning, Google’s Global Privacy Counsel, Peter Fleischer, made a post on Google’s official blog. The topic at hand concerned cookies and Google’s new stance on the issue. Though it’s hardly drastic in nature, it is a...

PPC vs. Affiliate Arbitrage – Part 1

Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn't read the release when asked what we thought Valueclick paid for the 4th ranked...

PPC vs. Affiliate Arbitrage – Part 2

Perhaps not quite a soft spot, but we have long followed and had a strange affinity for various forms of arbitrage. It is, in many ways, a representation of life at large - the pursuit of easy money, the ultimate cat and mouse...

News, the Broken Variety: Lotterific

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.

Video Game Industry Will be a Lucrative Channel

Though there are many varying opinions of the current consoles out there, there seems to be no doubting that the gaming console industry will continue to be a financial boon for whoever can muster the courage to fight their way into...

Internet Population to Reach 1.5 Billion by 2011

A recent report released by JupiterResearch indicates that over the next five years the worldwide online population will grow at a compound annual growth rate (CAGR) of 6.6%, which means that by 2011 there will be 1.5 billion people...

The State of Mobile Marketing

Our industry is an interesting one; it's a complex marketplace of intent, monetization, and relative performance. Those in the direct marketing space either have traffic, e.g. via their website or email list or they have the...

Conference Roundup: Affiliate Summit East 2007

Miami has all the characteristics of a good convention town. It has an incredible amount of hotels, multiple convention centers, top notch dining, international accessibility, and generally good weather. It also has plenty...