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  • Coke Taps into Vancouver Olympics with Commemorative Six-packs

    Beverage giant Coca-Cola is celebrating its 80-year partnership with the Olympic Games with special limited-edition packaging that place Winter Olympics silhouettes on six packs and fridge packs of Coke in U.S. retail stores.

  • BDA Hires Former Nintendo Marketer for Power A Division

    Power A, a manufacturer of licensed retail consumer electronics accessories and the consumer products division of Bensussen Deutsch & Associates Inc., has hired John Moore as divisional vice president of product development and marketing

  • Google Tops All Search Engines in December

    According to three separate companies, Google sat atop the U.S. search engine heap in December.

  • MBmobile, LLC Continues to Grow

    MBmobile, LLC, an industry leading mobile entertainment firm today announced new relationships with two companies (Playlist.com and TRUSTe) that further the company’s overall growth and customer support initiatives.

  • Harder to Hide

    Do I really need a bed made of a material recognized by NASA? Will I really sleep that much better on a mattress on which I can place a glass of red wine and not have spill if I jump on another side? Maybe, but there is a good…

  • Living in a Disclaimer World

    When the FTC updated its guidelines for advertisers using testimonials and endorsements, it may have felt as though the FTC set out to hurt the performance marketing space. In reality, though, they began the process…

  • Emerging Markets More Tech Savvy Than Mature Markets

    Consumers in the U.S. are utilizing more advanced technologies now than they were two years ago, but they may be lagging behind their counterparts in emerging markets.

  • Employers Using Social Networking Sites to Research Candidates in UK and US

    According to a recent survey conducted by CareerBuilder.co.uk, 53 percent of employers in the U.K. are using social networking sites to screen potential employees.

  • McDonald’s Sports Marketer Speaks on Essay Contests

    As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald’s essay contest will be headed there to enjoy four days of the events

  • Traffic Engine Starts Successful New Year by Launching .Com Domain Name

    Aliso Viejo, CA – Following a terrific year of growth in 2009, Traffic Engine is proud to announce the launch of their new TrafficEngine.com domain. The site will include all of the services from the former .net domain, along with many upgrades and improvements designed to simplify traffic services for clients.