A recent study conducted by JupiterResearch points to the relatively unexplored nature of mobile marketing. About 20% of online advertisers are testing the mobile marketing waters.

I probably peaked your interest with part 1 when I shared with you the main benefits of getting into the lead generation business.

Now there’s no excuse for giving Mom gas-station candy on Mother’s Day—at least, not if you have a Blackberry smartphone.

Travel Ad Network hauls in funds and the #1 spot for travel planning audiences.

Las Vegas-based SellingSource, LLC, an Inc. 500 company, has named veteran Silicon Valley public-relations practitioner Ron Kalb director of communications to oversee corporate PR, communications and other marketing outreach activities for its 11 companies providing technology-driven marketing solutions for lenders.

The launch of the new Peapod Program in the LinkConnector Affiliate Marketing Network gives affiliates something to bite into.

As the cofounder of Burstabit Media and the LinkTrust tracking and lead management platform, I come across companies all the time who are eager to start brokering leads and co-registration data rather than just sending traffic from their affiliates to their merchant’s websites.

The ad network is dead. Long live the ad network. Depending on whom you ask, things are doing very well or not quite well enough. The same of course holds true for Internet advertising as a whole. On the one hand…

Having worked for more than a few years, here are two things that we can say about the Internet advertising industry. First, if you work in the space, you will meet an incredible number of truly smart people. Second, if you…

The latest numbers released by Click Forensics, a traffic quality management company, indicate that while click fraud during the first quarter of 2008 is down compared to the fourth quarter of 2007, it is up compared to the same quarter last year.