The Two Faces of Quality Score
When Google first introduced the quality score, they went to beyond normal lengths, for Google that is, to explain the rationale behind the release, even informing advertisers in advance. Subsequent quality score...
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And The Results Are In
A few weeks ago we talked about how the beginning of July marks one of several important dates for those who track financial performance, and this past week, the public companies in our sector report their second quarter...
iLegal – COPA Invalidated by Appeals Court
This week, the 3rd U.S. Circuit Court of Appeals upheld a 2007 lower-court decision that the Child Online Protection Act (COPA) violated the First Amendment.
Crown Royal Star Cabbie Supports Safe Drinking
When Indianapolis bar patrons call for taxis for safety’s sake tonight, the cabbie could be NASCAR star Jamie McMurray in a replica of his signature stock car.
Geico Caveman Hits the Bars
Even cavemen need to get out on the town now and then. So insurance provider Geico is taking its trademark Neanderthals out dancing, via an interactive promo campaign running on the Ecast in-bar jukebox network
Pepsi Honors DJ Culture in August
Beverage retailer Pepsi-Cola North America will get its DJs in motion in August with a “Month in the Mix” series of live concert events celebrating hip-hop culture.
Is there room for my company in the affiliate-marketing world?
The rapid growth of the Internet and online services worldwide is only the beginning of a long-lived trend towards an economy built on the infrastructure of the Internet.
Neverblue Welcomes New Vice President of Sales and Business Development
Neverblue Media Inc., a premier global lead generation network, today announced the addition of Mark How to the Executive Team as Vice President of Sales and Business Development.
Vantage Media Continues Expansion into Home Services
Signs Exclusive Marketing Agreement with Allied Van Lines
Market Mayhem
It's been a wild ride this past week. We all knew that the issues surrounding the mortgage market would result in expected, but still shocking, outcomes with the question being not so much if but when.
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