By Dave Scott
Affiliate marketers are in a unique position. In most cases, you don’t have access to the same resources as enterprise marketers, yet you still need to develop effective marketing strategies that drive ROI.

In many cases, that means using Pay-per-Click (PPC) ads as your primary marketing tactic

By Franklin Ross
This was my first time at Leadscon and it was a great experience. We came to Leadscon East 2012 with a young product and a young company not knowing many people in the industry, and we left New York feeling that we had made a lot of new friends and business contacts. The conference gave us an improved view of the industry landscape and many new ideas about our go to market strategy, especially on the emerging importance of Mobile and how it will change lead gen on the web.

By Philip Friedman
Often times as articles are written in various publications including this one we are made to focus on a topic that is trending now or one which empirical research shows us that the market is moving in such a way where we need to take a moment of pause to reflect if what we are working towards is the correct path or this data provides the affirmation of where we are taking our businesses.

By Jeff Kupietzky
Who can escape the constant chant about the power of social media? It’s as though more traditional marketing never really worked to engage customers’ purchase decisions. Nothing could be further from the truth, especially if you focus on one medium-email. While some marketers began to believe that consumers simply deleted any potential ads or labeled email ads as fodder for the Spam collector, don’t believe everything you hear.

Almost 2000 industry leaders made their way to New York City last week for the fourth installment of LeadsCon East. Given the biased nature of this author, we won’t spend too much time on the amazing buyers and brands who attended or the fantastic amount of deals that got closed and relationships that grew as […]

As mentioned in Part 1, also in this week’s edition, almost 2000 industry leaders made their way to New York City last week for the fourth installment of LeadsCon East. Given the biased nature of this author, we tried not spend too much time on the amazing buyers and brands who attended or the fantastic […]

A new Performics study titled “Life on Demand: Participant Behavior and Social Engagement” reveals how consumers are taking to online and social forms of communication to replace traditional forms of interaction. This has implications for marketers and brands, too. The study includes answers from 1,961 U.S. Americans who visit a social network at least once […]

As we approach the 2012 holiday season, Epsilon recently unveiled its “2012 Holiday Trend Report.” It highlights many findings from last year’s holiday season, including open rates, click rates and average order values. According to the report, call center/mail order sales peaked in week 49 in 2011, while retail sales peaked in week 51. Overall […]

According to research from The NPD Group, Inc., nearly a third of consumers plan to increase their overall back-to-school spending. Meanwhile, the Internet is expected to be a back-to-school destination for 16 percent of consumers. The survey of 2,500 U.S. adults ages 18 and older found that 31 percent of respondents plan to spend more […]

Last night, I was invited to join a dinner hosted by DoublePositive’s Sean Fenlon. At the table sat an impressive, if not quite mixed, group of interactive CEO’s. Some on their first company, others leading ones they’ve spent tens of millions of dollars or more acquiring. Somewhere in between a discussion about the punishment levied […]