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20 Things Marketers Can Do to Prepare for Facebook Changes
Facebook has been keeping marketers on their toes lately, thanks to its graph search tool and revamped news feed. As marketers await the full rollout of each product, there’s plenty of preparation to do. Courtney Seiter at Marketing Land shares 20 things thy can do to get ready, including: –
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LeadsCon Recap: Is ‘Lead’ a Bad Word?
LeadsCon, a lead-generation conference, wrapped up its West Coast show in Las Vegas last week. On the first day of the event, March 18, the Buyers Summit was held. This summit offered 11 presentations and talks for those in the business of buying and closing leads. The panel discussion of the day was titled, “What’s […]
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Infographic: 7 Marketing Tips for a Social World
Salesforce, the major enterprise cloud computing company that provides CRM and social solutions, has put together an infographic that includes seven tips for successfully marketing via social media platforms. Here’s a rundown of the tips: –
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Website Usability vs. Conversions: The Differences and the Relationship
“Usability” and “conversions” are terms that are used loosely or closely with each other, but do people know what they actually mean? “In truth, they are two separate web design practices, with different goals,” writes Kimberly Krause Berg for Search Engine People. When they’re brought together, there’s big potential for success. The basic definitions are […]
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Facebook Graph Search Now Providers Keyword Info to Webmasters
When Facebook’s graph search tool was first unveiled, it looked like the social network was going in the way of Google and not passing keywords in the referrer. In other words, if you were to check Google Analytics, you’d see “not provided” instead of the keywords users searched for to get to your site. Well, […]
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Infographic: How Brands Can Use Pinterest
Prestige Marketing, a marketing solutions and campaign management provider, has put together an infographic with some helpful pointers on how brands can utilize Pinterest to meet business goals. Here are some of the interesting findings included in the infographic: –
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What Firefox’s Blocking of Third-Party Cookies Means for Affiliate Marketing
There’s a new version of Firefox coming out this summer that will have a feature that might be a headache for affiliate marketers. Version 22 of the browser is expected to automatically block third-party cookies by default. This means users of that version of Firefox won’t see targeted advertising unless they make the effort to […]
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LeadsCon: The 10 Most Notable Slides From ‘Does Facebook Advertising Work for Lead-Gen Buyers?’
LeadsCon, a conference for all parties involved in the multifaceted world of lead generation, just finished its West Coast show in Las Vegas, which took place March 18-20. The first day of the event was dedicated to the Buyers Summit, offering a full plate of information exclusively for those in the business of buying and […]
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How the ‘Keep it Simple’ Rule Can Help Sales and Marketing Efforts
By Gary Brooks, CMO of Cortera
Leading transcendentalist Henry David Thoreau once said, “Simplify, Simplify, Simplify!
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The CMO: Education is the Key to Change
By Debbie Qaqish, principal partner and chief strategy officer for The Pedowitz Group
Build Your Own Revenue Marketing
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