Advertising agencies from Australia and the United States earned more than half of the top prizes given during the XXV John Caples International Awards Showcase, taking five first-place trophies each out of a total of 17 awarded. The prizes are given for excellence in direct marketing creative efforts.
U.S. agencies winning first place awards included the Martin Agency and Rodgers Townsend, which took two each, and Doner, which earned one.
Australia’s M&C Saatchi went home with three, while co-countrymen from Mercerbell Pty Limited and Rapp Collins Worldwide earned one apiece.
New Zealand agency Clemenger BBDO Direct won two first place awards, while UK agency Draft Worldwide and Philippines agency BCD Pinpoint carted off one first place award each.
Additionally, a group from Spain’s CP Comunicacion Proximity agency received the 2002 Maxwell Sackheim Award, which is given for best of show, as well as a first place award. The Maxwell Sackheim Award recognized the group’s effort on behalf of their client, Nike. The campaign combined direct mail with permission-based lists taken from Web registrants
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