Audio Book Club Returns in Digital Format

Posted on by Chief Marketer Staff

MediaBay Inc. has relaunched its Audio Book Club as a digital shopping hub. It now offers its more than 2.5 million customers audio book content through digital downloads and online orders.

This move comes nearly a year after the Cedar Knolls, NJ firm reported an almost $3 million drop in third-quarter revenue as a result of a planned decline in sales as it planned a new digital distribution strategy for the book club (Direct Newsline, Nov. 14, 2004).

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