AtHome Network, Redwood City, CA, and Motorola Inc., Arlington Heights, IL, are debuting what they call the cable Internet industry’s first national advertising campaign. The integrated effort includes direct mail, telemarketing, print, broadcast and retail initiatives.
The campaign promotes the combination of Motorola’s cable modems with AtHome’s content and service.
Television commercials will air through May 31 in AtHome markets during shows such as ER, X-Files and NYPD Blue. Radio spots will be on more than 50 stations. Full-page color ads will appear in Time, Newsweek, People and Sports Illustrated.
In conjunction with the ad campaign, AtHome Network is promoting a “Sign Up & Surf Sweepstakes,” with the grand prize being a trip to Hawaii.
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