‘As Seen On TV’ Migrates to The Web

LA Group Inc., Rochester, NY, said Friday that its newest Web site, http://www.AsSeenOnTV.com, has become operational. The site is designed to be a portal to products that have been advertised on television by infomercial marketers and other companies.

Currently such advertisers as Ronco, SeenOnTV.com, and the Guthy-Renker site, BuyItOnTheWeb.com, are advertisers on the new Web site. BuyItOnTheWeb.com is operated by LookSmart, Ltd. a search engine for online shopping.

“The site will continue to evolve with additional corporate identifies and products being added frequently,” said company CEO Daniel Fasano, in a statement.