Apparel, Jewelry, Software Tops List of Spam Purchases

Posted on by Chief Marketer Staff

Apparel, jewelry and software topped the list of items most purchased by consumers through spam, according to a new study conducted by Forrester Data on behalf of the Business Software Alliance (BSA) and the Council of Better Business Bureaus.

The survey asked 1,000 Internet users in each of six countries — the United States, Brazil, Canada, France, Germany, and the United Kingdom

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