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The Unintended Consequences of the Omnicom Group and Publicis Groupe Deal

The Unintended Consequences of the Omnicom Group and Publicis Groupe Deal

Posted on August 1, 2013 by Chief Marketer Staff

Will Burns (Forbes)

We all heard the surprise announcement that Omnicom Group and Publicis Groupe agreed to merge. The author analyzes the deal, looking at what each company brings to the party and how the deal shifts the priorities of the agencies they hold from ideas to money.

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