AMD has announced an extended technology sponsorship agreement with Lance Armstrong and the newly unveiled Discovery Channel Pro Cycling Team.
The Discovery Channel Pro Cycling Team, formerly known as the USPS Pro Cycling Team, includes 28 cyclists from 15 countries and is led by Lance Armstrong, the first rider in history to win the Tour de France six times. The new sponsorship agreement establishes AMD as the team’s second-largest sponsor behind new title sponsor Discovery Communications.
For 2005, AMD plans to equip members of the team with mobile computer systems based on the new AMD Turion 64 mobile technology processors once they are available. Armstrong unveiled the new AMD Turion brand, designed to bring AMD64 performance to a new level of mobility, at the International Consumer Electronics Show 2005 held in Las Vegas last week.
AMD technology will also continue to play a key role with the team’s “F-1” group of sponsors, the team’s name for a collaboration of experts that have come together to redesign their equipment, clothing and components.
In related news, 24 Hour Fitness announced a partnership with Armstrong, which includes the creation of 24 Hour Fitness Lance Armstrong Sport Clubs. 24 Hour Fitness will also become a sponsor of the Discovery Channel Pro Cycling Team, whose jerseys will feature the company’s logo.
In addition, 24 Hour Fitness pledges its involvement with the Lance Armstrong Foundation.
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