Database marketing services firm Alterian and database compiler Intellidyn have signed a partnership agreement. The agreement will enable Intellidyn to launch a new data analytics and campaign management platform that customers can manage on-site.
Intellidyn plans to launch a series of customized products geared for a wide range of users, from the executive to professional analyst.
“Now Intellidyn’s customers can leverage a complete database management platform to boost campaign performance and marketing ROI,” said Alterian’s CEO David Eldridge in a statement.
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