Alloy Inc., has acquired Student Advantage Inc.’s direct subsidiary for about $15.6 million in cash.
The subsidiary, OCM (On-Campus Marketing), is a direct marketing business that provides college or university-endorsed products to college students and their parents. Products range from residence hall linens to care packages to diploma frames.
With the acquisition, Alloy, a direct marketing and marketing services company based in New York City, expects to expand its on-campus marketing presence and to increase its sponsorship revenues by about $25 million over the next 12 months.
Network
