All Mixed Up
Posted on
by Chief Marketer Staff
Creating an effective campaign in today’s chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance if you remember to apply tried and true techniques to the media options of your choice.
So how do you sift through all the media options out there today?
You’re no longer limited to television, radio, print, public relations, telemarketing, direct mail, trade shows and good, old-fashioned door-to-door sales. Now you also must consider cable/dish TV, satellite TV, satellite radio (it’s not all commercial free), airline advertising (no longer limited to in-flight magazine ads), cinema advertising and TV/movie product placement, plus everything available online
