Alcone Marketing Group has hired Kraft Foods veteran Beth Murphy to help run the promotion agency’s Consumer Lab research division.
Murphy joins Alcone as director of consumer insights, a new post at the Darien, CT-based shop.
She had been senior market research manager at Kraft, where she had worked for the past five years. Before that, Murphy held consumer-research posts at Maybelline-Garnier and Canon USA.
Murphy reports to Alcone’s chief marketing officer, Jim Zembruski. She started work at the agency on Dec. 11.
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