American List Counsel Inc. has won management of the 11 Christianity Today files.
These are subscriber files including the Christianity Today International Master file, with 544,000 names for $90 per thousand; Books and Culture, with 9,000 active subscribers for $100/M; Campus Life, with 47,000 for $95/M; Christian History, with 37,000 for $95/M; Christian Parenting, with 61,000 for $95/M; Christian Reader, with 29,000 for $95/M; Christianity Today, with 133,000 for $95/M; Leadership, with 49,000 for $95/M; Marriage Partnership, with 38,500 for $95/M; Today’s Christian Woman, with 214,000 at $95/M; and Men of Integrity, which is new to the market and has no counts yet.
Usage on the files includes BMG, Bookspan, Christian Books Distributor and Guideposts.
The files had been managed by Chandler, AZ-based Doug Ross Communications, which will continue as brokers.
The new management takes effect March 18.
ALC is based in Princeton, NJ.
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