American List Counsel, Princeton, NJ, has sold a 33% stake in its interactive marketing services business, formerly known as ALC Interactive, now called Impower Inc., to Toronto-based Counsel Corp., for $15 million.
The sale was part of a strategic funding initiative to expand the marketing service including developing and licensing new technology, acquisitions and recruitment, ALC’s Chairman and CEO Donn Rappaport said.
For Counsel, the acquisition was aimed at broadening its investment focus and building shareholder value by exploring new areas for investment and growth. Counsel is a business management company, engaged primarily in the ownership and management of companies providing healthcare services and products in the United States.
Impower, located at Web address www.impower.net,, is a transaction-based internet direct marketing service that enables clients to attract and retain new customers through interactive data-marketing techniques, Rappaport said.
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